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Fine art photography

Thirty years of work, finally online properly

A fine art photographer with three decades of work needed a digital platform that matched the brand’s artistic vision.

Tom Cubbage Photography website
The challenge

What they came to us with

Tom had thirty years of fine art photography and a website that treated it like stock imagery. For a fine art buyer, the presentation is part of the work — a cramped gallery undermines the price of the print.

What we did

  • Designed around the images: large formats, deep neutral backgrounds and almost no interface competing for attention.
  • Built a gallery structure that lets collections breathe while staying fast on a slow connection.
  • Kept the typography quiet and consistent so the site never argues with the photography.
  • Made enquiry straightforward for buyers and galleries without turning the site into a shop.
Project details
  • Client — Tom Cubbage Photography
  • Industry — Fine art photography
  • Live at — tomcubbagephotography.com

What was delivered

Gallery-first layoutCollection structureQuiet, confident typographyEnquiry flow for buyers
30years of work presented properly
Galleryfirst design
Videotestimonial on record
A modern platform that finally does the photography justice.
— Tom Cubbage, Tom Cubbage Photography
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